There’s a new video up on the JAC Media Productions YouTube channel! Check it out here:
I wanted to create a video that focused on the feeling of shooting tin cans and practicing marksmanship. It was a quick project (shot and edited in a day) about taking what is a relatively mundane activity and visualizing it in an exciting way. Too often I find that my smaller ideas for videos never make it online for a variety of reasons; so completing a short video like this one and an accompanying blog post feels good to get done. Also, I recently got into animated Gif making with Photoshop which is exciting and time consuming. The featured image is my first attempt at a Gif; the dog was being cute that day so I took a couple pictures that ended up working as a short animation with some fine tuning.
In other news, I’ve been working on establishing a visual identity for JAC Media Productions. A large part of that identity is the logo, which I sketched a couple designs of before coming up with this one:
The inspiration for the logo is historical Japanese brush painter’s seals. Like the kind that got stamped onto artwork and documents to authenticate them. It’s supposed to be a reflection of my brand’s close relationship to art. Japan and South Korea are so hot right now (culturally, stylistically, aesthetically) their media has influenced my work in a significant way. I think the new logo reflects an international sensibility with its East Asian styling and hand drawn appearance.